Customer loyalty programs
Jun 3rd 2019
Everyone knows the term "smart shopper". These are people who have no particular loyalty to specific retailers and are not the "whiteness last" for the brands. At the present time, end-users are using all demand-fulfillment channels, and all market participants are trying hard to reach the end consumer with the right advertising.
A particularly effective method is loyalty programs that work on the basis of plants or seeds. We are happy to introduce you the concept "MY LITTLE SEED GARDEN". This campaign was implemented by a major publishing house in Australia to attract new subscribers.
Along with a daily newspaper, the end user received a pot, soil and seeds. Every other day, it was possible to get another variety at the kiosk together with a newspaper. After two weeks or a total of 15 varieties, hopefully a new subscription was sold.
This link leads to a commercial running on Australian television: to the Video
RiPlant helps to define the right target groups and to get more customers into the store within short action periods.
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