At Bailey Nurseries and at zu Jeddeloh our unique garland hydrangea “Runaway Bride” was displayed as a major eye-catcher on every booth. It is not the first time for this special bride to be exposed at the IPM but since brand communication has been rolled out by RiPlant AG, the interest and demand is steadily increasing. With about 1 Mio consumers reached in 2019 RiPlant will continue to penetrate the product to consumers through classic and social-media channels. In 2020 we will even intensify our activities in Germany and also expand communication to other strong garden markets like France and The Netherlands.