Spring 2019 - a mixed picture

Jun 3rd 2019

Spring 2019 - a mixed picture

Our industry has been dependent on the weather for decades. This influence is particularly felt by the production companies and the garden retailers this spring - not only in Germany but throughout Europe.

By the end of April, very good sales were made and, for example, the garden centres in England at times up to 10% over the numbers of the previous year. Cool May depresses the mood everywhere in the trade and sales figures are stagnating. From these ‘components’ statistics are made, such as the following:

Statistik

Source: Statistika

The introductory text to this blog post and the statistics could be published exactly the same every year, with minimal changes. It is indeed the description of the green industry that has not developed since the year 2000. Our economic sector does not have its own momentum and it has not been possible for decades to become less dependent on the weather.

The ‘green specialized trade’ and plants in general are perceived more and more in a positive manor - keyword: Biodiversity. What we lack are long-term concepts and brands that consumers trust - regardless of any weather fluctuations.

Let's push the development! Let's take the ‘industry destiny’ into our own hands! Let's work on the statistics for 2030 today! ... with a turnover in excess of 10 billion euros! Let's get started!

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