In 2018 it has reached now 999 Mio Euro. This comes not as a surprise but note that this happens in a rather static market without real growth. More than 60 % of all online turnover accounts to sales channels which have also stationary shops, like the home improvement stores and garden centers while the internet pure players and mail-order companies make up to 40 %.

The turnover of living plants going online may still be considerably small, but the growing range of plants and the qualities of services offered through the internet will attract more and more younger consumers. The story continues…